Seven Ashes Productions
for
PRP Regeneration Specialists
Patient Education
Campaign Proposal
A 90-day pilot to monthly retainer — educating your local market, building trust, and generating qualified consultations.
A remarkable clinic
most of North Central Florida
doesn't know exists.
268 five-star reviews.
Three pillars of care: orthopedic, wellness, aesthetics.
One team. Twenty minutes away.
Current position
Strong foundation.
One gap holding it back.
PRP Regeneration Specialists holds 268 five-star reviews, three distinct service pillars, and a clinical team patients genuinely trust. The market for integrated regenerative care in North Central Florida is growing. The gap: most of the region doesn't know you exist. The advantage: no local competitor offers what you do — which means the first to educate the market wins it.
No competitor in North Central Florida does all three under one roof.
In this market, patients choose by category — not by practice. That's the gap to close.
| What they offer | What's missing |
|---|
| 🏥 Med spas (Gainesville) |
Botox and fillers — aesthetics only |
No clinical depth |
| 💊 Hormone clinics (Ocala) |
Wellness-only — single category |
No orthopedic or aesthetic offering |
| 🦴 Orthopedic practices |
PRP for injuries — no continuity |
No wellness or aesthetic services |
| ✦ PRP Regeneration Specialists |
All three — orthopedic, wellness, aesthetics |
— |
Every month without a content strategy is a month a competitor occupies the attention you should own.
Three patients.
Three entry points.
One practice.
🦴
The Pain Patient
Tired of surgery, steroids, and pain medication. Wants a clinically validated alternative — locally available, without a trip across the country.
Differentiator: PRP therapy backed by a clinical team with real orthopedic depth.
✨
The Aesthetics Patient
Already aesthetics-aware. The differentiator is medical oversight, breadth of treatment, and a practice that treats them as a patient — not a client.
Differentiator: Aesthetic services embedded in a multi-specialty clinical practice.
💪
The Wellness Patient
Proactive, not reactive. Wants optimization — not just treatment — and a provider relationship that lasts longer than a single visit.
Differentiator: Hormone therapy and primary care under one roof with long-term continuity.
This is a patient education infrastructure.
Not an ad campaign.
Ad campaigns interrupt.
Education infrastructure converts.
When someone encounters content that explains a procedure they've been curious about — they save it, share it, and arrive at your front desk already informed. That's a different kind of patient.
What this engagement is, in one sentence.
For PRP Regeneration Specialists, who are ready to move from word-of-mouth to market-wide recognition,
Seven Ashes Productions provides patient-education content —
built around your clinical authority —
because the market doesn't know you exist yet.
Five principles that turn content into patients.
01
Education before conversion
Patients who understand PRP, hormone therapy, or aesthetic treatments are more likely to book — and more likely to return. We create content that answers the question before they search Google.
268 five-star reviews already prove patient trust. The gap is reach, not reputation.
02
Local identity
North Central Florida is a distinct market. We anchor every piece of content to where you are — Jonesville, Gainesville, Alachua County — so patients find you before they find a competitor.
"Near me" searches for medical providers are up 250% since 2019.
03
Provider authority
Your physicians and NPs are your biggest differentiator. We build content around their expertise — not just the clinic's name — because patients trust people before they trust practices.
Healthcare providers with personal authority content see 3× more organic engagement.
04
Social proof at scale
268 reviews are an asset most practices would pay to build. We turn them into a structured content strategy — not just a star rating on a directory.
Patient testimonials outperform clinical claims 4:1 in purchase intent.
05
Consistency
One video or one post doesn't build a market. A 90-day cadence of aligned content does — and that's exactly what this pilot is designed to deliver.
Healthcare brands publishing 3+ pieces per week see 55% more qualified web traffic.
Four content pillars. Three audiences. One strategy.
🦴
Orthopedic & Pain
PRP therapy explainers, joint pain Q&As, provider authority videos, patient journey testimonials.
Reaching the patient who has tried everything — and hasn't heard of you.
💪
Health & Wellness
Hormone therapy education, optimization content, men's and women's health, primary care positioning.
The proactive patient who wants a doctor, not a prescription.
✨
Aesthetics
Procedure walkthroughs, before/after framing, aesthetic authority content, social-first formats.
The aesthetics-aware patient who wants clinical backing behind their treatment.
🏥
Primary Care
New patient intro content, continuity of care messaging, practice culture and team content.
Building the referral loop from primary care to specialty services.
90 days. Four phases. One strategy.
| Phase | Focus | Timing | Output | Mode |
|---|
| Strategy & Foundation |
Discovery, audit, messaging framework, content calendar |
Weeks 1–2 |
Full campaign infrastructure |
E |
| Content Production |
Video shoot, patient testimonials, static posts |
Weeks 2–4 |
Full content library |
A |
| Launch & Publish |
Structured rollout across Instagram, Facebook, YouTube |
Weeks 3–8 |
Live campaign |
A |
| Analyse & Report |
Performance data, retainer recommendation |
Weeks 9–12 |
End-of-pilot report |
E+A |
E = Enablement (internal alignment) · A = Activation (audience-facing)
📋 Messaging Framework
Brand voice, ICP map, and positioning built for PRP Regen's three audiences.
🎬 Video Library
8–12 short-form and long-form videos across all four service pillars.
📅 Content Calendar
90-day publishing schedule across Instagram, Facebook, and YouTube.
🗣️ Patient Testimonials
3–5 filmed patient stories, edited for social and web.
🖼️ Static Content
Reels covers, carousels, and quote graphics to sustain publishing cadence.
📊 Pilot Report
Data analysis and retainer recommendation at day 90.
We don't track vanity.
We track signals.
Unaware → Curious → Considering → Booking
| Metric | What it tells us |
|---|
| Reach & Impressions | Whether your content is landing in the right geography and demographic |
| Video Completion Rate | Whether the message is compelling enough to keep them watching |
| Profile Visits & Website Clicks | Whether content is driving intent — not just awareness |
| Consultation Form Submissions | Whether the funnel is converting to action |
| Inbound Call Volume | Whether digital activity is changing real-world behaviour |
| Google Review Velocity | Whether satisfied patients are becoming advocates |
The pilot is where we prove the strategy.
The retainer is where it compounds.
90-Day Pilot: [PRICING TBD] — includes strategy, full video production, 90-day content management, and end-of-pilot report.
Following a successful pilot, we'll present a monthly retainer structure built around the channels, formats, and cadence the data tells us to double down on.
Before we begin
Six questions. One conversation.
Who are your best patients?
Help us understand the referral patterns, case types, and outcomes you're most proud of.
What do patients most frequently ask about?
The questions your front desk answers daily are our content starting point.
Which providers want to be on camera?
Provider authority content requires willing participants. Even one is enough to start.
What platforms are you on today?
Instagram, Facebook, Google, YouTube — what's active and what's been abandoned.
What's your current intake process?
We want to understand where a lead goes when they find you — form, call, or booking link.
What would a successful 90 days look like?
This is a pilot. Success should be defined before we start.
SEVEN ASHES × PRP REGENERATION SPECIALISTS
Ready to become
the clinic they
know and love?
Let's build it together. Share your goals and patient priorities — we'll design the first 90 days around what matters most.
Let's work together
