Seven Ashes Productions for PRP Regeneration Specialists
Informational Marketing Campaign Proposal
A 60-day pilot to monthly retainer — educating your local market, building trust, and generating qualified leads.
02
The Opportunity
A remarkable clinic
most of North Central
Florida doesn't know exists.
268 five-star reviews.
Three pillars of care.
One team. Twenty minutes away.
PRP Regeneration Specialists — Jonesville, FL
The competitive gap
No competitor in North Central Florida does all three under one roof
🏥
Med spas in Gainesville
Handle Botox and fillers — aesthetics only, no clinical depth
💊
Hormone clinics in Ocala
Pursue the wellness patient — single category, no orthopedic or aesthetic offering
🦴
Orthopedic practices
Offer PRP for specific injuries — no wellness or aesthetic continuity
⭐
PRP Regeneration Specialists
All three — orthopedic, wellness, aesthetics — one clinical team, 268 verified reviews. No local competitor replicates this.
05
Who We're Reaching
Three patients.
Three entry points.
One practice.
The three audiences
Men and women 30–64, North Central Florida, with disposable income and a health decision to make
🦴
The Pain Patient
Tired of surgery, steroids, and pain medication. Wants a clinically validated alternative — locally available, without a trip across the country.
✨
The Aesthetics Patient
Already aesthetics-aware. The differentiator is medical oversight, breadth of treatment, and a practice that treats them as a patient, not a client.
💪
The Wellness Patient
Proactively investing in hormones, weight, and vitality. Responds to education. Once they find a provider they trust, they stay.
07
The Strategy
This is an
informational campaign.
Not an ad campaign.
Advertising interrupts.
Information attracts.
When someone encounters a video that explains why their knee still hurts — they stop, watch, share it, and look up the clinic. They arrive already trusting the process.
How it works
Five principles that turn content into patients
01
Educate first, convert second
Every piece leads with genuine value — what a treatment is, how it works, who it's for. Bookings follow naturally from trust.
02
Lead with local
Proximity, accessibility, and community rootedness are competitive advantages. We make them visible in every piece of content.
03
The clinic is the content
A real clinician explaining a treatment on camera — with warmth and expertise — is more compelling than any produced ad.
04
Activate your social proof
268 five-star reviews across three pillars put to work through testimonials, transformation stories, and patient voices.
05
Show up consistently
One great video doesn't build a pipeline. Consistent presence earns the trust that turns a curious scroller into a booked appointment.
Four content pillars
Each service line maps to a distinct audience, content angle, and path to consultation
🦴
Orthopedic & Pain
PRP Joint Therapy, Shockwave, EMTT, Prolotherapy, INDIBA. Non-surgical alternatives for active adults who want to get back to living.
💪
Health & Wellness
Hormone Optimization, Medical Weight Loss, Sexual Health. The science of feeling like yourself again — personalized, evidence-based.
✨
Aesthetics
Botox, Juvéderm, Microneedling, INDIBA, VI Peel, Stem Cell Skin Care. Medical-grade results in a clinical setting — not a spa.
🏥
Primary Care Membership
Prevention-focused, unhurried, built around the whole patient. A different kind of primary care relationship.
11
The 60-Day Pilot
30 qualified leads.
60 days.
Proven strategy.
Four phases, eight weeks
From strategy to data-backed retainer recommendations
| Phase | Focus | Timing | Output |
|---|
| Strategy & Foundation |
Discovery, audit, content calendar |
Weeks 1–2 |
Full campaign infrastructure |
| Content Production |
Video, testimonials, static posts |
Weeks 2–4 |
Full content library |
| Launch & Publish |
Structured rollout across channels |
Weeks 3–6 |
Live campaign + leads |
| Analyze & Report |
Performance data + retainer plan |
Weeks 7–8 |
End-of-pilot report |
What you receive
Every deliverable included in the 60-day pilot
📋
Campaign Strategy
Audience personas, messaging pillars, content framework, channel guidelines
📅
60-Day Calendar
Structured posting schedule with detailed publishing guidance
🎬
Video Content
Short-form educational videos + longer-form service explainers across priority platforms
🗣️
Testimonial Series
Patient testimonials and transformation stories with full HIPAA consent protocols
🖼️
Static Post Series
Branded designed posts and provider-led educational content
📊
End-of-Pilot Report
Full data analysis and specific retainer recommendations
14
How We Measure
We don't
track vanity.
We track signals.
Every metric connects to a business outcome
Signals that show an audience moving from unaware → curious → considering → booking
| Metric | What it tells us |
|---|
| Local reach & impressions | How many people in the target geography see the clinic for the first time |
| Engagement rate | Saves and shares signal content people found useful enough to return to or pass along |
| Video completion rate | High completion means the message landed with the right audience |
| Website traffic from social | How many viewers take the next step after encountering a post or video |
| Inbound inquiries & lead volume | Direct attribution via trackable links — how many raised their hand and asked to know more |
| New patient source data | Front desk tracking that connects the digital campaign to real-world patient flow |
16
What We Need From You
A successful
campaign is
a collaboration.
Six questions before we begin
Your answers shape the content calendar, channel strategy, and the first 60 days of publishing
🎯
Priority audience
Pain patients, aesthetics patients, or wellness patients — which is the current growth priority?
📱
Active channels
Where are your current and prospective patients spending their time? Any data from existing posts?
🔍
Services to lead with
Are there services you want to feature — or any to keep out of public-facing content for now?
💬
Desired first impression
What do you want people to feel when they encounter the clinic's content for the first time?
🎥
On-camera participation
Who on the team is comfortable on camera — and who would prefer to stay behind the scenes?
⭐
Patient stories
Are there outcomes you're particularly proud of that could anchor the testimonial series?
The pilot is where we
prove the strategy.
The retainer is where
it compounds.
Following the pilot — ongoing strategy, content, monthly reporting, and continuous campaign evolution
Ready to
Press Play?
Tell us your priorities — which patients, which services, which channels — and we'll build the first 60 days around that.
SEVEN ASHES PRODUCTIONS × PRP REGENERATION SPECIALISTS
Let's Work Together →
